Broaden Your Future Vision

A Bachelor of Business Development Management at Mantissa College equips students with essential skills in business growth, marketing, financial planning, and leadership to drive organizational success. Graduates can pursue careers in business development, sales, consulting, or entrepreneurship, with opportunities for further studies like an Master in Business Administration (MBA). With a strong focus on innovation and problem-solving, this degree helps students adapt to market trends and create sustainable business strategies.

What’s Needed to Get In?

A Master’s Degree (Level 7, MQF) in the relevant business field; OR
Practitioners with a Bachelor’s degree in the relevant business field with the following work experience* may also be appointed as academic staff or co-supervisor:
1. At least FIVE years of relevant working experience* in senior management roles (General Manager and above) in the course taught; OR
2. At least TEN years of relevant working experience* in managerial roles (Senior Manager and Manager) in the course taught; OR
3. Entrepreneurs with at least FIVE years of experience* and a proven track record in running business(es) may be considered to teach some of the entrepreneurship courses.

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Course Modules

Year 1

1. UE01.B: Economic environment/International economics (International & Environmental Economics) – Examines global trade, economic policies, and environmental factors affecting international markets and economies.

2. UE02.B: Fundamentals of marketing – Covers essential marketing principles, including consumer behavior, market research, branding, and digital strategies.

3. UE08.E: Certifying Business Challenge – A practical, real-world business challenge where students apply their knowledge to solve complex business problems.

4. UE01.D: Human resource management – Focuses on managing people in organizations, including recruitment, performance evaluation, training, and labor relations.

5. UE04.D: Accounting and Management / General accounting – Introduces financial reporting, budgeting, and cost analysis for business decision-making.

6. UE01.C: Legal environment – Examines laws and regulations affecting businesses, including contracts, corporate governance, labor laws, and international trade regulations.

7. BDM3013: Financial Technology – Explores the impact of technology on financial services, including blockchain, digital payments, and AI-driven finance.

8. UE01.A: Issues of the contemporary world / Challenges of the modern world/ Management of organizations (Managing Global Issues & Challenges ) – Explores critical global challenges and their impact on businesses, governments, and societies.

9. UE01.D: Sociology of organizations – Analyzes organizational structures, workplace dynamics, and social interactions within businesses.

10. BDM3023: Business Ethics – Investigates ethical decision-making, corporate social responsibility, and sustainability in business.

11. Business Game / Challenge International mobility or business game (Global Business Challenges) – A simulation-based or international business competition where students solve real-world business problems.

12. BDM3033: Digital and Knowledge Economy – Explores the impact of digital transformation, data-driven decision-making, and knowledge management on businesses and economies.

Year 2

13. UE02.B: Market research – Focuses on methods for collecting, analyzing, and interpreting data to understand market trends, customer needs, and competitive landscapes.

14. BDM3053: Principle of Management – Covers fundamental concepts of planning, organizing, leading, and controlling within organizations.

15. UE02.D: Strategic marketing – Explores advanced marketing strategies for achieving competitive advantage, brand positioning, and long-term business growth.

16. UE04.C: Accounting and Management /General Accounting/ Quantitative management techniques – Introduces financial principles, reporting, and performance measurement for business decision-making.

17. Communication tools/ Digital communication (Digital Communication) – Examines modern communication strategies, including digital media, social networks, and corporate messaging.

18. UE03.C: Fundamentals of international trade/International trade strategies(International trade & strategies) – Covers global trade principles, market entry strategies, and international business operations.

19. UE01.A-RP: Monitoring, survey, and benchmarking – Focuses on tracking business performance, conducting market research, and comparing industry best practices.

20. Consumer behaviour – Studies how individuals and groups make purchasing decisions, influenced by psychological, cultural, and social factors.

21. UE01.C-RP: Strategic and digital marketing – Integrates digital tools and strategic planning to create competitive marketing campaigns.

22. UE01.D-RP: Commercial action plan – Develops structured sales and marketing plans to drive business growth. It includes market analysis, sales strategies, and performance evaluation.

23. UE02.A-RP: Communication – Covers principles of effective verbal, written, and digital communication in business.

Year 3

24. UE02.B-RP: Prospecting and commercial negotiation – Focuses on identifying potential clients, building relationships, and negotiating deals to drive sales.

25. UE02.D-RP: Dashboards and monitoring tools – Covers the use of analytical tools to track business performance, key performance indicators (KPIs), and decision-making metrics.

26. UE02.E-RP: Administrative and financial management – Involves managing financial resources, budgeting, reporting, and regulatory compliance to ensure business stability and growth.

27. UE03.A-RP: CRM and e-CRM (CRM stands for Customer Relationship Management, and e-CRM refers to electronic Customer Relationship Management) – Explores strategies and digital tools for managing customer interactions, improving retention, and enhancing sales.

28. UE04.A-RP: Recruitment and management of sales forces – Focuses on hiring, training, and motivating sales teams to optimize performance.

29. UE04.B-RP: Measurement and development of performance – Examines tools and strategies for evaluating individual and organizational effectiveness.

30. UE05.A-RP: Marketing Plan – Covers the creation of a structured strategy to promote products or services. It includes market research, segmentation, competitive analysis, and budgeting for marketing campaigns.

31. UE05.B-RP: Distribution and merchandising – Focuses on optimizing product placement, retail strategies, and supply chain management.

32. UE05.C-RP: Community Management – Involves building and managing online communities to enhance brand engagement.

33. UE05.D-RP: Corporate Finance – Covers financial decision-making within businesses, including capital structure, investment analysis, and risk management.

MPU

34. MPU3183: Ethics and Civilization (MY) – Explores the ethical foundations and cultural development of civilizations, focusing on moral values and societal harmony.

35. MPU3143: Bahasa Melayu Komunikasi 2 (INTL) – Enhances communication skills in Bahasa Melayu for international students through practical conversations and written exercises.

36. MPU3193: Philosophy and Current Issue (MYINTL) – Examines philosophical perspectives on contemporary global and societal issues, fostering critical thinking and ethical reasoning.

37. MPU3213: Bahasa Kebangsaan A (MYBMNOCR) – Develops proficiency in the national language, Bahasa Melayu, emphasizing grammar, vocabulary, and effective communication.

38. MPU3223: Entrepreneurship (MYINTL) – Introduces the fundamentals of entrepreneurship, including business planning, innovation, and market strategies.

39. MPU3383: Integrity and Anti-Corruption (KIAR) (MYINTL) – Explores ethical principles, governance, and strategies to prevent corruption in various sectors.

40. MPU3412: Community Service 2 (MYINTL) – Engages students in hands-on community service projects to develop civic responsibility and leadership skills.

Note: MY – Malaysian, INTL – International, MYBMNOCR – Malaysian BM no credit